Google is considering adding site speed into search result rankings
It’s not a rumor. It’s from Matt Cutts on his interview with WebPreNews at PubCon.
there is strong lobbying in Google to introduce a new ranking factor into the algorithm. The new ranking factor has to do with how fast a site or page loads. Matt described this as one of his ‘what to expect in 2010′ bullet points in his presentation yesterday evening in Las Vegas.
Would that be a big thing? I believe so. Not only does it make those webmasters try hard to crack their code to make their site faster, but it’s also going to squeeze those hosting companies that can’t make the top speed for its customers out of the business. It’s going to be quite a big thing on the Internet. Even though it’s just one of the ranking factors among other 200, it gives you one more reason to speed your site up.
Matt even mentioned that Google has opened up a site that specifically focus on helping you optimize your site so that it can be browsed as fast as flipping pages of a magazine.
In case you don’t know, Matt Cutts is a high-profile Google guy who works on Google’s web spam team. His word can be considered an official answer to your Google ranking. You can also check his webmaster channel on youtube for other great information about Google ranking.
